MIN · international commerce
Owned the evolution of an international multisite commerce experience, rebuilding key buying flows and expanding product capabilities while the business kept operating.
MIN / Current public site visualCheckout, payments, B2B and region routing evolved together across the international multisite.
Product ownership
I was the primary developer and day-to-day project lead for MiN New York's main and international commerce sites. The job combined keeping a live store working with replacing fragile legacy behavior and adding capabilities that supported purchasing and wholesale operations.
The buying journey
I rebuilt substantial parts of the cart and checkout, extended store behavior and integrated payment flows. I worked through the detail that makes commerce usable: how shoppers move between products, cart, checkout and the order outcome, and how changes fit the existing operations.
Multiple markets and B2B
I configured the multisite setup and geography-based routing between regional storefronts. I also introduced B2B order capabilities and expanded the underlying commerce logic. Those decisions connected market entry, storefront behavior and purchasing rather than treating each screen as a separate task.
Ongoing delivery
I improved performance, maintained existing flows, handled planning and coordinated QA when needed. I implemented SEO changes and worked with SEO specialists. The implementation used WordPress and WooCommerce, but the central contribution was product ownership across commerce architecture, buying flows and international operations. I do not claim a revenue figure that has not been verified.
The commerce system I evolved
- 01Market and geo routing
- 02Multisite storefronts
- 03Cart and checkout
- 04Payments and B2B